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Nicole Centinaro / Sue Murphy
Coyne Public Relations
BABYCENTER® DECLARES 2015 "THE YEAR OF THE GENDER-NEUTRAL BABY"
Data Shows Neutral Names Are Gaining Popularity; Suggests a Cultural Shift Is Under Way
San Francisco, Calif. (June 22, 2015) – Halfway through 2015, BabyCenter®, the #1 pregnancy and parenting digital resource, is tracking an emerging trend among new parents: the rise of gender-neutral baby names. According to the nearly 185,000 baby names registered on our site so far this year, neutral names are on the rise compared to 2014. Among the biggest movers and shakers are:
- Amari (+56% for girls, +22% for boys)
- Karter (+130% for girls, +17% for boys)
- Phoenix (+6% for girls, +32% for boys)
- Quinn (+26% for girls, +8% for boys)
- Reese (+31% for girls, +13% for boys)
- River (+14% for girls, +40% for boys)
- Rory (+20% for girls, +24% for boys)
- Rowan (+40% for girls, +24% for boys)
- Sawyer (+8% for girls, +7% for boys)
- Taylor (+14% for girls, 3% for boys)
“As usual, baby names are reflecting a larger cultural shift,” said Linda Murray, our site Global Editor in Chief. “Millennials are an open-minded and accepting group, and they don’t want their children to feel pressured to conform to stereotypes that might be restrictive. Just as companies have started making more neutral kids’ clothes, and taking ‘boy’ and ‘girl’ labels off toys, an increasing number of parents are choosing unisex names.”
To address this growing interest, our site has a list of gender-neutral baby name ideas. For more information on this trend, visit.
Later this year, our site will announce the results of its highly anticipated annual Baby Names Survey and the Top 100 Baby Names of 2015.
About BabyCenter® LLC
our site is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, our site reaches more than 40 million moms and dads monthly in 11 languages from Canada to the Middle East to China. In the United States, 7 in 10 babies born last year were our site babies. our site provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. our site also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. Additionally, our site is committed to improving maternal health globally, and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. our site LLC is a member of the Johnson & Johnson family of companies.